Original Article from Digital Journal
August 6, 2020 – Beginning nearly 10 years ago, Bold Magazine, one of two crown jewel properties of Bold Holdings, LLC (formerly Bold Media, Inc.) has covered women’s sports, business, media, and fashion. Having switched solely to plus size news and information in 2014, CEO Christopher Salute showed he was ready to take the leap as a straight, white, cisgender, male in a new and highly diverse space… a leap that was not without challenges. In 2017 and 2018, Salute presented all over the country and worked with some of the nation’s leading body positivity and plus activists. Now, in 2020, Bold has expanded to own multiple magazines, a Brand Management Company, radio shows, microblogs and more.
Branding Gets Bold
Bold Brand Management is a boutique management firm which helps to link brands with marginalized humans for a unique and diverse advertising experience. BBM’s goal is to change the “norm” seen in modern ads, by helping to bridge this gap. This will include, but is not limited to, people of size, people of color, people of age, people with disabilities, the LGBTQ community and as many other marginalized humans as possible. Current Bold Brand Management client and Director, Candice Christian, shares the excitement of being represented by BBM, “[Being] a BBM talent is a diverse opportunity to help establish and develop growing talents and influencers. I’m excited to be a part of the journey of so many individuals!” Bold Brand Management will be aiming to play a major role in the plus community over time, helping the youngest plus talent leave their mark on the journey to global body positivity.
For more information:
Director, Bold Brand Management
(352) 601 – 8456
Dr. Christopher Salute, MBA, Ph.D.
CEO, Bold Holdings, LLC